The most delicious way to read the lifestyle of Seoul's yesterday, today, and tomorrow, this is Seoullicious.
The excitement surrounding the collaboration between Asahi Super Dry and BLACKPINK, presented by Lotte Asahi Liquor, continues to thrive in the new year. Most notably, the Jisoo design can is finally set to be released tomorrow, January 8th.
This limited edition series has been rolling out sequentially since the launch of the Jennie design in October. Despite a temporary supply disruption caused by a cyberattack on the Japanese headquarters, the collection is back on track. Following the Rosé design, Jisoo, Lisa, and the full-group special edition are now ready to meet fans.
The full release schedule for this collaboration is as follows:
- Jennie Design: Released on October 23, 2025
- Rose Design: Released on December 11, 2025
- Jisoo Design: Scheduled for release on January 8, 2026
- Lisa Design: Scheduled for release on February 5, 2026
- BLACKPINK Special Design: Scheduled for release in March 2026
All products are available in limited quantities. Please note that the actual sales start date may vary depending on the retailer, such as convenience stores or large supermarkets.
The full release schedule for this collaboration is as follows:
- Jennie Design: Released on October 23, 2025
- Rose Design: Released on December 11, 2025
- Jisoo Design: Scheduled for release on January 8, 2026
- Lisa Design: Scheduled for release on February 5, 2026
- BLACKPINK Special Design: Scheduled for release in March 2026
All products are available in limited quantities. Please note that the actual sales start date may vary depending on the retailer, such as convenience stores or large supermarkets.
Under the slogan PAINT IT PINK, this campaign merges the cool brand image of Asahi Super Dry with BLACKPINK's global influence. In addition to TV commercials, special videos featuring the members' backstage moments and their preparation process will be released sequentially on official SNS channels, including YouTube and Instagram, to coincide with each member's package launch.
Following the Lisa design in February, a special edition featuring all members will be released in March to coincide with White Day, marking the grand finale of this campaign. Lotte Asahi Liquor expressed their sincere apologies for the concern caused by the temporary supply interruption and stated their commitment to providing a special experience for consumers through the remaining releases.
Starting with the Jisoo design can tomorrow, we invite you to add a touch of style to your daily life in Seoul with this limited-edition series.