Starbucks Korea’s latest keychain collection is the cutest history lesson you’ll ever get.
Move over, standard teddy bears. Starbucks Korea has just dropped the ultimate travel companions, and they are sweeping international awards. The "Annyeong Bearista" keychain series isn't just adorable; it’s a design heavyweight, having recently snagged a prestigious 2025 iF Design Award.By blending the iconic Starbucks bear with the distinct local flavor of Korea’s cities and provinces, this collection proves that souvenirs can be both culturally rich and irresistibly cute. Let’s meet the squad that’s taking "Annyeong" (Hello) to a whole new level.
Royalty and Guardians: A Bear-Sized History Lesson
The lineup kicks off with some serious main-character energy from the capital. The "Annyeong Seoul Bearista" channels King Sejong the Great, arguably the most famous figure in Korean history. Dressed in a royal red Gonryongpo (dragon robe) and a winged cap, he looks ready to rule the Joseon Dynasty—or at least your keychain ring.The royal tour continues with the "Annyeong Gyeongju Bearista." Inspired by Queen Seondeok of the ancient Silla Kingdom, this bear is decked out in majestic attire. With a cherry blossom charm fluttering behind her, she captures the romantic, historic vibe of Gyeongju perfectly.
Meanwhile, the "Annyeong Chungcheong Bearista" takes us back to the Baekje era with elegant traditional robes and a lotus flower charm, radiating a classic, sophisticated aura. And keeping watch over the collection is the "Annyeong Gyeonggi Bearista," dressed as a traditional royal gatekeeper (Sumunjang). With a fan charm in hand, he’s the stern-but-cute protector your car keys have been waiting for.
From Sea to Summit: The Great Outdoors
If you prefer fresh air over history books, the nature-themed lineup is a breath of fresh air. The "Annyeong Jeju Bearista" dives deep into local culture, dressed as one of the legendary Haenyeo (female divers) of Jeju Island. Complete with a dolphin charm, this bear is ready for an underwater adventure.Over in the port city, the "Annyeong Busan Bearista" is rocking a crisp marine look. With a sailor outfit and a boat charm, this bear captures the breezy, energetic spirit of Korea’s favorite coastal getaway.
Heading inland? The "Annyeong Gangwon Bearista" is arguably the fluffiest of the bunch. Inspired by the famous sheep ranches of Daegwallyeong, this bear plays the role of a shepherd, accompanied by a tiny sheep charm. And for a moment of Zen, the "Annyeong Jeolla Bearista" tends to the fields as a tea farmer, celebrating the region’s famous green tea heritage with a delicate tea set charm.
Scholars and Sky-High Dreams
The collection also brilliantly contrasts tradition with modernity. The "Annyeong Gyeongsang Bearista" represents the dignified "Yangban" (nobleman) culture. Wearing a tall horsehair hat (Jeongjagwan) and traditional Hanbok, he looks like a scholar ready to compose poetry about your morning Americano.On the total opposite end of the spectrum is the "Annyeong Incheon Bearista." As the home of Korea’s primary international gateway, Incheon is represented by a sharp-looking pilot. Suited up in a uniform that screams "Captain on deck," this bear connects Korea to the world, bridging the gap between the traditional past and the global future.
Each keychain is crafted from soft silicone with incredible attention to detail, from the tiny buttons on the uniforms to the engraved region names on the back of each charm. Whether you’re a serious collector or just looking for a souvenir that doesn't feel tacky, the "Annyeong Bearista" series is a perfect blend of Korean heritage and playful design.